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Pure Luxury Transportation Pure Luxury is the premier transportation leader specializing in serving Sonoma, Napa, and San Francisco. We offer Sonoma and Napa Wine Tours, Corporate and Travel, and Airport Transportation. We'll drive you in a brand new stretch limousine, sedan, van, bus, or limousine coach; it's your choice. You'll even start off your day by sipping on our premium sparkling wine.
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For 29 years, Pure Luxury Transportation has been the premier transportation leader throughout Sonoma, Napa Valley and San Francisco. How? By being committed to perfection. Every moment. For every guest. Each member of our team is focused on ensuring every detail is flawless. With one of the largest chauffeured fleets in California, we always have the perfect combination of luxury and utility for any size group and any occasion.
Pure Luxury was created on the sole principle that every single customer deserves to be treated like a VIP. Our company mantra has always been "Committed to Perfection". Founded in 1991, our management team has hired, trained, and managed an extremely talented and dedicated team of professionals that continue to exceed our vision, goals, and customer expectations. Over the years, Pure Luxury has grown from a one vehicle limousine company to a full service worldwide executive ground transportation organization.
The goal of Pure Luxury is to provide the highest quality transportation service to our clients. We will continually upgrade the skills and abilities of our team in an effort to constantly improve our high level of customer service and client satisfaction. We believe that with the proper placement and training our team will be skilled, efficient, and professional; thereby creating an atmosphere conducive to providing outstanding service to our clients.It is our mission at Pure Luxury Limousine to exceed business goals and expectations in order to deliver the quality service.
Serving corporate clientele has been Pure Luxury's specialty for over 28 years. Whether it's the regular business traveller, a client of your company that you want to impress, or for the Board of Directors, Pure Luxury is there on time, every time offering only the best in service at a cost-effective rate that fits your company's budget.
No matter how late or early the flight arrives, we will be there. We track all flights, whether private or commercial, with a satellite flight tracking system. Arriving flights are automatically updated by our reservation software system, and then we automatically page your chauffeur a half hour before your flight touches the ground.
Reviews (32)
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Philippe Tessier
May 10, 2022
Great staff, prestige vehicles, top of the line service. Highly recommended.
Gena G.
Apr 02, 2022
We took a private winery tour in a new SUV from Pure Luxury up in Sonoma for Valentines Day. We had an excellent driver named Frank who was a delight. He got us to all of our winery appointments on time safely on a rainy winters day & was very knowledgeable about the history of the town. We will definitely use Pure Luxury Transportation next time!
Bonnie S.
Dec 29, 2021
My daughter hired Pure Luxury to pick me up in Petaluma and drive me to her house in Castro Valley on Christmas Day. My driver, Tyler, arrived on time (a bit early actually), helped me load all my bags, presents, desserts, etc. into the Lincoln Continental and waited while I made sure I hadn't forgotten anything and locked up the house. A perfect gentleman!

The ride was pleasant and easy. Going home the next day on Pure Luxury, I had Scott (Ray), who was also delightful and helped me unload all my stuff and even picked up my Sunday paper and left it on the porch. Based on my experiences with these two drivers, I would absolutely recommend (rave about!) Pure Luxury. Both trips were very safe (It was raining.), unhurried and pleasant. I'm totally impressed.
Earl S.
Nov 25, 2021
We used Pure Luxury in Sonoma for my wife's 60th birthday celebration and we're we glad we did! Pure Luxe took all the worry off our shoulders: they helped plan the winery itinerary, eliminated the need to have a designated driver, had mapped out where we were going. Our driver was fantastic! Completely professional, courteous, engaging, and knowledgeable. We will use them again the next time we head to Sonoma and the wine country. The price we paid was worth every penny!
Gordon Dalgleish
Nov 01, 2021
We used Pure Luxury for multiple transfers to off site events for high end group in Napa and without exception they delivered a great service. On time, clean, comfortable vehicles and friendly drivers. I would have no hesitation in recommending.
Jackie J.
Oct 02, 2021
We booked Pure Luxury Transportation for our wedding last weekend despite it being one of the priciest vendors in the area because we were told that they were "reliable and professional." This is important on your wedding day, where there isn't much wiggle room for things to go wrong, so we chose them to be our vendor. THE BUS TAKING THE WEDDING PARTY TO THE VENUE OVERHEATED AND BROKE DOWN ON THE SIDE OF THE HIGHWAY. STRANDING ALL THE GROOMSMEN IN THEIR SUITS ON A HOT DAY.

The company did not offer to send us emergency vehicles. The groomsmen STRANDED ON THE SIDE OF THE HIGHWAY had to scramble to find ubers to pick them up on the side of the highway to get to the venue. As this shuttle was also responsible for picking up the bride, groom, and bridal party, we all had to scramble to find 6 ubers last minute in a somewhat rural area that is not well trafficked by uber drivers.

We (the bride and groom) had to beg our uber driver to return back to the hotel to pick up the rest of the stranded bridal party because it was so hard to find an uber. By the time our party arrived, we were an hour late on our wedding timeline. This also caused a lot of stress on our wedding day, and certainly was not how we wanted our wedding party to be treated.

Pure Luxury Transport did not assist us with emergency transport. They did (obviously) refund us for the shuttle that was unable to perform its service (ie. breaking down and stranding the wedding party on the side of the road). As the bride who just worked with PLT, I would not recommend them to someone who wants to have a stress free wedding day.
Bitsofmylife
Sep 18, 2021
Critical: Professionalism Forcing your way by other traffic when there's not enough room. Dangerous driver! Arnold Drive and 12 East Intersection right now. Sept.18 11:35am
Ah B.
Sep 09, 2021
Driver was really nice, but had a different high risk job that placed him in contact with covid patients. The driver had just been vaccinated two days prior, so it was not an ideal situation. While the driver himself was quite kind (just had different approach to the pandemic) and professional, I don't trust that the company places a value on their customer's preferences/safety. Vaccines are not mandated at this company, and you will not know if your driver has been vaccinated and/or has other high risk exposures.
Wesley M.
Jul 19, 2021
WOW! This company is AMAZING! My wife and I had a scheduled car rental from Hertz through the Foley Family Wine as part of a sweepstakes I had a won in 2019. A rental car was provided and paid for. But when we arrived in San Francisco to pick it it, Hertz said they had to have the physical card to continue. Even tough it was pre paid and Hertz had the credit card info, they still would not give us a car. (BOO TO HERTZ!) After an Uber ride to Napa, which is 60+ miles North, we arrived at our beautiful Hotel!

That review to follow. After contacting our representative at Foley Family Wines, I was told there were no rental cars within 100 miles. I believe it! She called me back with better news! They had found this company, Pure Luxury Transportation and said we would have a limo for the 3 days we were there! We had 5 wineries to visit in the time there, so we had it all scheduled out.

The first day we had a Lincoln Continental I believe and our driver was Steven. He was courteous, very professional and thoughtful. We had water bottles provided to us, but after he picked us up from each visit that day, we had fresh, cold new water bottles! The next day we had Douglas, and just like Steven, very professional and thoughtful! We had a huge Ford Expedition this day.

It was huge, very comfortable and again, fresh water bottles and napkins provided! The last day we had Julian, in another beautiful Expedition! He took us back to San Francisco around noon. We had him drop us off at Fisherman's Wharf for lunch. He said he would meet us at our drop off point at 3:30, but after we walked around, we ended up at the Ghirardelli building down the street.

We texted him where to meet us at 4, and he was there. outside the vehicle where he promptly opened the door for my wife! I let myself in, which I didn't mind. I had the traffic side and I just wanted to get in quick. Steven and Douglas opened our doors as well, oh, and they were all wearing masks and staying professional! I would HIGHLY recommend PURE LUXURY TRANSPORTAION for any of your transportation needs!

We will should we get back to Napa or Sonoma! Beautiful, clean vehicles, epic service and very professional and friendly drivers makes this company way above standards! Thank you to Steven, Douglas and Julian for you service!
Amy O.
Jun 23, 2021
Pure Luxury is the BEST when you're looking for transportation in Northern CA. It's so nice to be picked up in a nice, clean, fresh smelling sedan rather than taking your chances on Uber or Lyft and wondering how long that person has had their license! Most of all though, I love them for wine tours! No more worries about drinking and driving!

The cost of the sprinter van (especially if there's a small group) is well worth it when you consider the alternative. And no, the cops in Napa and Sonoma don't give you a hall pass if you've "just been out wine tasting". Don't drink and drive. Call Pure Luxury!
Alison N.
Sep 07, 2020
This is a wonderful service. We did a wine tour with them and Frank was awesome! He made it a fun experience as we drove to the 2 different wineries. They took care of making reservations at the wineries and made sure they were still happening with all of the fires close by. Gina was super helpful on this. The bus was cozy and was fun with the lights and music.
Michael Blumenfeld
May 10, 2020
UPDATED - The company responded well to me informing them of this issue. They were quick, polite, and professional in their contact. They claimed they were "pulling" the driver. I don't know what that means and I did not want to get anyone fired but I updated the review since they took this issue seriously. The tour bus illegally entered Alamo square historic district in SF and parked illegally as well in the historic district.

The ban on passenger vehicles over 8 seats is almost a decade old yet this company is either ignorant of the law or doesn't care to follow it. If you care to respect the city and neighborhoods you're visiting, please use a service that at least follows the rules and shows the locals some respect.
Joe Pulcinella
Apr 18, 2020
I had Tony as my driver for an afternoon while I was photographing a corporate event. He knew the city like the back of his hand which was the only way I was going to catch several different activities all happening at the same time. I came away looking like a hero to my client. I'd highly recommend Pure Luxury in the future.
Jules Y.
Apr 18, 2020
I used Pure Luxury as the shuttle for my guests to go from the hotel to the wedding venue. No complaints, reliable, efficient and on time. Booking was simple and Kathleen Russell was easy to work with. The one thing I wish they had was a white limo or sedan that could be appropriate for a bridal car cuz it would have been great to get all my transportation from one place but it wasn't that big of a deal as I was able to find another supplier.

I appreciated that they don't take payment until 3 days before the event which proved SO helpful as we made guest headcount adjustments due to the coronavirus. Thanks Pure Luxury for making my wedding hassle free!
Maura Mooney
Jan 04, 2020
Enormous thanks to FRANK! On 7/13/19 due to a tragic event with the SMART train, he took several stranded Petalumans home. Thanks, PL, great staff, very professional. Would use PL again in a minute.
Justine Shankowsky
Nov 23, 2019
Our driver Emily provided excellent service and provided great winery and lunch recommendations. She was friendly, energetic and knowledgeable about the area we travelled in. She offered to make us a reservation at a restaurant or grab us lunch while we were in a winery so we could have a picnic. The car was very clean, had great back seat controls for music and temperature. Next time we are back in Napa Valley or the San Fran area we will most definitely use your service again. Thank you so much for making our trip to the area that much better.
Bea K.
Nov 21, 2019
I was tasked with organizing a birthday outing in wine country for 7 women. A dear friend recommended Pure Luxury and I'm so glad they did! Alexia Grier was fabulous and helped with every stage of planning our fabulous day. She organized some amazing tastings and wine experiences that I would have never known about and also made sure to offer different price points to give us some options. Alexia diligently followed up in a timely manner to confirm every last detail - even when she was out of the office on vacation.

Truly a wonderful representative of Pure Luxury and also just delightful! Emily our driver was absolutely fabulous - attentive but not intrusive. She was on top of everything all day (offering water, removing bottles and trash, setting us up with Bluetooth so we could take turns dj'ing and still took the time to make sure we knew the safety exits.) She is a total professional!

We had an absolute blast and everything was 100% outstanding! It was so truly wonderful to organize something special and not have a single hiccup. Pure Luxury is the reason it was all perfect - their attention to detail really made our day amazing! Jennifer Buffo - the amazing owner of Pure Luxury also checked back in to make sure everything went well - talk about amazing follow up. I've never been so impressed with a transportation company. Well deserved and hats off to this wonderful transportation company - first class in every way!
Corby L.
Oct 23, 2019
I booked a trip for some wine tours. Gina was super helpful in my planning and accommodating our needs. Totally recommend.
Christel D.
Oct 15, 2019
We were so excited and looking forward to our Tour in Sonoma for my girlfriends wedding bachelorette/bridal shower however I do not recommend Pure Luxury! If going to Sonoma there are beautiful and amazing wineries to visit on your own/self guided. After arriving to our first stop they did not have our reservation and the caves were closed. Luxury claimed they did not know the caves were closed?! Hmmm, it's very unprofessional of Luxury and disappointing to say the least. Kunde Winery was amazing and beautiful! They made up for the miscommunication between Luxury. If your researching for a tour company continue to read reviews!
Brittany G.
Sep 25, 2019
Highly recommend Pure Luxury Transportation. I recently used their services for a weekend in Healdsburg, and they were wonderful. Very comfortable seats for large parties, spacious, lovely driver + treats on-board. The only way to enjoy wine country is through safe transportation, and I look forward to using them again.
Kelly F.
Sep 20, 2019
Safe, courteous, and reliable! I've used several other bay area transportation companies in the past and have to say Pure Luxury was the best experience of all. Our driver was very friendly and made a point of helping each one of us on and off the bus at each stop. It was a hot afternoon and he made sure to have the AC set and complimentary waters on hand. Definitely luxury accommodations, which made for a relaxing, fun, and SAFE afternoon of wine tasting!
JetSettingFashionista J.
Sep 17, 2019
I recently had the pleasure of using Pure Luxury Transporation for an afternoon Wine Tasting in Headslburg with some girlfriends and they were fabulous. The driver was super professional, on time (actually early), super attentive and just lovely. We had a 5-hour afternoon of wine tasting and he took us to multiple stops, working with our busy schedule and could not have been more accommodating. And on the bus were tasty snacks and cold beverages which were so nice on a hot day in Wine Country!
Isabel C.
Aug 30, 2019
We had a pleasure of having Pure Luxury as our transportation in Healdsburg recently and we had such a great time! Amazing how responsible and made everything work for us! A full day of adventure in Wine Country & I highly recommend them for your next trip to the Napa/Sonoma Area! Don't drink & drive they do the driving work for you safely!
Melissa B.
Aug 21, 2019
My family has used Pure Luxury Transportation several times now for larger family outings ( up to 14 people). They are wonderful! Worth the expense every time. No worrying about parking, picking up your older or younger family members as close to the entrance of your event as possible. Plus you get to just visit and enjoy the ride to and from, instead of being in separate cars. All our drivers have been knowledgeable good drivers. I can definitely recommend them and will continue to use this driving service in the future.
Janice LIstman
Aug 02, 2019
I walked in to inquire about a town car to an event. poor service.no follow thur.no email w.estimate as promised.
Eve B.
May 16, 2019
Driving home late at night on May 14,2019 between 10:30 and 11:30 pm from the Napa area a large purple bus with four headlights on turned left behind us. We were going the speed limit and towing a boat. The bus had "Live Vineyards" written in white on the side, and like I said was purple. (S)He was aggressively driving and tailgating us the entire way on the dark two lane highway, so when we got to the passing lane at Carneros Winery, we stayed to the right and slowed down, hoping this reckless driver would pass us.

He didn't and then after the narrow turns at Stornetta Dairy once again tailgated with all four headlights bright as can be. All the way back to Petaluma he was way too close for comfort, because there have been many tour buses that have crashed due to unsafe driving. As we turned on Adobe Rd we thought again, he'd head towards the freeway. Nope!

He still was on our butt like he was on fire until Corona Rd, where he FINALLY turned off. That's how I figured out the bus is parked at the Pure Luxury Limo company's lot. I am highly disappointed to see this type of driving from what I had considered a reputable company. I am hoping management can pinpoint the driver and ask him to exercise more caution driving the company car, because getting home safely is also part of a good driver's responsibility.

I drive professionally in a deliver truck and I would never follow this closely, even in my own personal car which can stop on a dime. All that extra weight requires a longer lead time. Edit: I appreciate the response from the company, and hope the follow up results in a more attentive driver. Thank you.
Jenna Kemp
Dec 09, 2018
Wow. Pure Nightmare Transportation. I've never been so disturbed by the behavior of a service-based organization in my entire life. Absolutely humiliating as the bride and groom. I hired and paid for Pure Luxury to provide shuttle services to my wedding (black tie). Picture your perfect wedding day in Calistoga, all of the people you care about in the world have traveled far and wide to be with you and it's glorious, pulling out all the stops (down literally to the toilets we rented) with one exception.two of the bus drivers are complete NIGHTMARES. Examples: A) 15 of our guests were brought to the wedding ceremony late, yes late, they walked in during the sermon, B), multiple guests including an SF police officer were told they had to wait 45 minutes for the wedding to end to travel home (they wanted to see their baby and we paid for a continuous shuttle loop), C) having just been married at 4:30p, it's now 1:30a and we, the bride and groom, are absolutely exhausted.

We've had the best night of our entire lives and all we want to do is go to our hotel, Calistoga Ranch. We knock on the windows of the bus that's clearly about to depart. The driver proceeds to berate my bride and I in front of all of the guests yelling that we have to wait until the next bus. I'm flabbergasted (took everything in my power to not be like "do you know who paid for this bus?") D) So we wait in the dark on the side of the driveway for 15 more minutes with 5 of our guests.

Next driver comes, there's room to enter the bus, we are saved! Not so fast. E) Driver speeds past our requested drop off point of Calistoga Ranch. Oh well, I'll just hang out with amazing friends for another 10 minutes while he drops them off at their destination. F) Wrong. Driver doesn't want to go to Roman Springs (one of our designated drop offs), or doesn't know where it is, but either way, what in the world. F) Driver leaves our guests on the side of the road.

At this point the wheels are starting to (figuratively) come off, G) the driver decides to call his boss to ask what to do. I'm trying to call an Uber/Lyft at this nightmarish point (closest one 20 minutes away). Finally the driver decides he can drive the 7 minutes to drop my bride and I off at our hotel. My "Pure Luxury" bus nightmare sounds eerily similar to KB (Yelp user) posted on this same page a month ago, which I wish I would have read closer.

The only solace I take is the hope and expectation that this review will cost Pure Luxury 100x the cost that I spent ($4,266 + in tips which we handed them in an envelope before the evening).
K. B.
Aug 20, 2018
There is nothing worse than having a wedding guest approach you after your wedding to tell you that they had to play the lawyer card in order to get a ride home. We rented shuttles from Pure Luxury on Friday and Saturday nights for our Calistoga wedding. The driver on Friday, I'm told, was incredible. Friendly and playful with every guest and their children.

The two stars in this review are entirely for him. The driver on Saturday was immediately rude to my passengers upon boarding (saying "he'd better not make a mess" to a family boarding with their child and service dog), and refused to give a family a ride home until more people had boarded. To be clear, we paid to have shuttles for six hours.

They could be circling nonstop in this six hours if we asked them to, or they could be sitting and waiting. We paid for them to be there, providing rides as needed, for six hours. But our Saturday driver only wanted to do two trips between the venue and the hotels (a 12 minute drive), and tried to make this poor couple with an exhausted toddler wait over an hour until the next "departure time". When you spend $100k+ trying to ensure a welcoming and hospitable guest experience, this sort of feedback is devastating.
Merrill C.
Aug 08, 2018
We used Pure Luxury for four separate events during our wedding weekend. They were incredibly professional, their vehicles were very clean and safe, and their drivers were lovely and excellent drivers. Lindsay was our point person for all of our reservations. She was extremely responsive and helped us with making multiple adjustments leading up to our wedding.

Pure Luxury exceeded all of our expectations. It was so nice knowing that all of our driving needs were being taken care of. We didn't have to followup with them or worry about a thing. They were extremely reliable, showed up on time to every event and kept us on schedule.
Christine R.
Oct 15, 2016
Highly recommended! My husband booked their executive passenger vans to transport the sales team and their wives to wine country (50+ passengers). Our driver Luis was professional and prompt, arriving at the hotel at 9 a.m. sharp and patiently waiting for us at each excursion. He ensured we were hydrated throughout the day with bottles of water. The bus was spacious and comfortable.

On the way back, some of us slept like a baby, and some were snoring LOL! Those are signs of a GREAT time had by all. Looking back at when we had our royalty wine & cheese tasting at Castello di Amorosa in the great hall, I still couldn't fathom how the bus accommodated all of us - wow! Thank you Pure Luxury Transportation for an unforgettable Napa trip and team building. The wives and husbands enjoyed every moment. We had a fabulous time! 'Til we meet again ~ cheers!
Magali Dureuil Forsyth
We have used Pure Luxury on several occasions and a few times to get us to and from the airport on our yearly trip to visit my family in Europe. One of those time, it was my son's 1st birthday and not only we got a stress free trip to the airport but our driver was just wonderful to the birthday boy, making sure he felt special and happy. Every single time we had above and beyond service.
Sally Srok
Wow! Our group of friends and clients had a treat last Friday night. Freddie, our Pure Luxury fabulous driver, drove us to Oakland in a drop-dead gorgeous passenger van. The scenery through the wrap-around picture windows was stunning! The service was professional and spot-on. We felt pampered all the way. Thank you, Jennifer, Gary and Freddie, for making our night special. I'm your forever fan!